Every entrepreneur dreams of being featured in Time Magazine. But having your company’s product featured on Time’s cover? Well, that just goes beyond our wildest dreams.

If you pick up (or Google) the most recent issue of Time, you’ll see GraduationSource’s cap and gown front and center. It accompanies the magazine’s cover story, “The School That Will Get You a Job.” We attribute a few factors to landing this incredible opportunity.

First of all, GraduationSource is not only the leading online retailer for graduation caps, gowns, accessories, and academic regalia, but we also promise same-day shipping and overnight delivery on our graduation materials because we know graduation is a time-sensitive event. Overnight delivery is exactly what Time needed for its next-day photo shoot.

However, we can’t forget that our ability to ship inventory overnight wouldn’t have done us any good had Time not been able to find us in the first place. GraduationSource has the positive reviews and stellar SEO to rank first in a Google search for fast delivery on graduation accessories. This enabled Time to discover us via a quick Google search.

All that stuff you read about the importance of SEO? I experienced firsthand how true it really is. Thanks to our investment in online marketing, GraduationSource’s leading product is now featured in a spot Fortune 500 companies would kill for.

The article that our cap and gown accompanied tells the story of a new type of STEM-focused high school that could affect America’s next generation of business leaders and entrepreneurs. The Sarah E. Goode STEM Academy doesn’t fuel a class of students, but rather a class of “innovators” who receive six years of a STEM-focused education and walk away with a high school diploma, an associate’s degree, and the promise of a $40,000-plus opportunity at IBM, the school’s corporate sponsor. This new type of curriculum could pave the way for future trade-focused schools — schools that equip students with a set of marketable and applicable skills. This is not a standardized, one-size-fits-all education.

All in all, GraduationSource was flattered to be a part of the coverage of such a forward-thinking, potentially revolutionary development in America’s education system. We thank not only our business model, but also a well-developed SEO plan, for that.